What does Cedar Fair want?

Mark Purdy, one of our more thoughtful South Bay sports commentators, wrote a neat essay in the San Jose Mercury early Friday morning on the current rumble between Cedar Fair and the San Francisco 49ers. However, only in his last couple of paragraphs does he touch on the concerns that we Santa Clarans have about subsidizing a billion-dollar stadium with $222 million of public money. We certainly have no such "money" lying around. It will be nearly all public debt which we'll be paying off for many years - all to subsidize a millionaire football team owner.

Getting back to the article itself, Mr. Purdy notes: "Well, what about the opportunity for a theme park corporation to partner with the NFL and one of its most high-visibility franchises?"

I seriously question what kind of partnership that would be, as you'll have a different breed of customers for each venue. The expense of a stadium is so great, it is difficult to imagine that season and individual ticket sales alone will close the gap. Some form of "Personal Seat License" could well be imposed - and Great America visitors won't see the inside of any new stadium unless they shell out for a seat license like everyone else.

Before PSLs for the Oakland Raiders were finally eliminated in late 2005, they ran from $250 to $4000. When 10-game season tickets first took the place of PSLs in Oakland, they ranged from $470 to $910. A current seat map of McAfee Coliseum shows those same ten-game tickets now running from $260 to $1510. How any new "Stadium Builder's Licenses" will be priced for a new stadium in Santa Clara - not to mention the season ticket prices - is the stuff of pure speculation. Simply start with Oakland's example and work your way up from there. In the end, boosters of any stadium in Santa Clara may be in for a rude shock when season ticket - and possibly SBL - prices are finally posted.

Now, Mr. Purdy is right to question Cedar Fair's flip-floppy statements on the stadium proposal. But he appears to be saying that the current agreement on parking spaces for Great America gives Cedar Fair unfair veto power over the stadium. It does not. If Cedar Fair has plans for the future of Great America that would bump up its attendance figures - and fill up a parking area they're contractually entitled to - then they're well within their rights to insist that their needs be honored. Changing that agreement could force the City to accept less in revenue from (or agree to some cash compensation to) Cedar Fair. Either has an immediate negative impact to the City's General Fund - at the same time that compensating revenues from any football stadium are far from guaranteed. In short: A deal's a deal, guys.

Maybe Cedar Fair is as shrewd as Mr. Purdy seems to suspect. With that, here's pure speculation from this writer: Could Cedar Fair also be holding out for televised promotion of Cedar Fair theme parks around the country during 49ers games? It's amusing to contemplate our "roller coaster company" trying to make sense of the NFL's television blackout rules - rules designed to compel local ticket sellouts. In short, sell out your stadium 72 hours in advance of a game - or no game goes on the air for 75 miles. I'm oversimplifying this, I know. But it would sure be a kick if Cedar Fair were to find itself unable to promote Great America on TV in its own city due to poor ticket sales at the football stadium next door.

We could speculate on these corporate intrigues all day.

As a Santa Claran, however, I still oppose the stadium in general - and any corporate welfare for the millionaire Yorks in particular.

Our city - we taxpayers - will incur a debt of approximately $222,000,000.00 in order to hand that tribute over to the 49ers. Our debt service per year on any such amount will certainly wipe out the paltry $5M in rent the 49ers are offering to the Santa Clara Stadium Authority. That, plus those parking tax revenues dangled before our eyes, all accrue to the Stadium Authority - and not to the City's General Fund.

It gets worse: Depleted G-3 Fund or not, the Yorks are squeezing us for money so that they can then squeeze the NFL for more money. They want to use Santa Clara's money to improve their own cash flow and also to make their own private asset - the team - more valuble on the open market. Other NFL owners likely see such a rising tide lifting all boats, and you can be sure that they are delighted at such a prospect. That's still no reason to build a one-billon-dollar stadium in our city, and it's certainly no reason to hand millions in public monies over to a millionaire team owner who should be funding any stadium on his own or with the NFL.

But the worst problem with giving corporate welfare to the San Francisco 49ers is that it sets a dangerous precedent: Once we issue debt - or steal from the City's Utility Reserve - and hand those proceeds over to a private, for-profit sports franchise, we'll never be able to stop future "needy" millionaire welfare clients from doing the same thing. Their rationalization will be that, since we subsidized the York family from the public purse in 2008, we will have to do it again. And again.

We should be as concerned about that precedent as we are about Cedar Fair's parking spaces.

I do urge fellow Santa Clarans to beware - this is not the deal we think it is.