49ers' Stadium Subsidy: The "Naming Rights" Myth

Dear Santa Clarans,


Myth: "We're getting a Farmer's naming rights deal in Santa Clara!"

Please don't believe it.

The $700M Farmer's Insurance naming rights deal is for a football stadium not even built and with no NFL team. It's also likely that most of that money will go not toward stadium construction, but straight into the pockets of the millionaire NFL owner who can be persuaded to move in.

Farmer's Insurance attached these strict conditions to the deal: The venue must book 50 events, total, every year, and each event must have see a minimum of 40,000 ticket-buyers.

That's a total fantasy for Santa Clara - even if Al Davis becomes Jed York's tenant.

The real yardstick for a naming rights deal in Santa Clara is still Candlestick - where Monster Cable paid San Francisco a miserable $6M in four years.

Santa Clarans, please ask hard questions of "stadium boosters" making reckless claims about naming rights for the 49ers here in Santa Clara.

The Stadium Authority here is going to need every penny it can get - and Los Angeles doesn't have a thing to do with Santa Clara.



Thanks for all of your support,
Bill Bailey, Treasurer,
SantaClaraPlaysFair.org

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