First, I’d like to express my condolences to Bill Walsh’s family, the San Francisco 49ers and their fans on the death of this great man.
Bill Walsh was a man I admired. He brought intelligence and creativity to football. Each game was like a carefully planned chess match, but with a difference. He taught his players to adapt quickly to changing situations and to take advantage of opponents’ mistakes. He motivated them to strive to be better than they ever imagined they could be.
In the early 80’s the 49ers under Walsh’s tutelage were truly golden. I know; I was a fan. I saw “The Catch” and couldn’t believe my eyes. My then ten-year-old son and I bonded by planning and hosting a party for Superbowl XVI. I was a single mom and scored major “cool” points with my son and his friends for doing this.
However, we never attended any games; we couldn’t afford to. My salary barely paid the rent and other bills; we lived month-to-month. But we cheered for the team when we watched them on TV.
Now my son has a family of his own. He works in a blue-collar job in the Pacific Northwest. They can’t afford to go to football games either. Ticket prices are too high. Concessions are too expensive. Parking fees prevent them from parking anywhere near the stadium. And the kids get too tired walking long distances to and from the game.
Instead, they attend their local baseball teams’ games. The team offers “family packages” at an affordable price that include four tickets, hot dogs, and drinks. There’s a playground at the stadium for the kids. Parking is free. Players are accessible. There are even fireworks after every game.
So you see I’m not against sports, the 49ers, or football stadiums in general. I just don’t want my city to be burdened by even further debt when by 2012 (according to the city’s own budget projections-see note below) Santa Clara’s general fund will once again show a deficit.
And I want a stadium that is accessible to all, not just a few.
Using the new Arizona Cardinals stadium as an example I did a search for tickets in the “nosebleed” seats for the Cardinals vs. 49ers game in Arizona on Nov. 25, 2007. Single tickets cost $67.00 each. In addition, they add a $10.10 “convenience charge” and a $4.50 “building facility fee” for each ticket. That adds up to $326.40 for four people for one game not counting food or parking.
I understand, of course, that perhaps a ticket for a child may not cost as much, but the Cardinals’ web site doesn’t indicate that. And season ticket holders would pay a bit less per ticket. Still, that’s one heck of a lot of money for one day’s amusement. That would be far beyond the reach of many, many people in our community.
Surely in our pursuit of projects for our “entertainment district” north of Bayshore the city could be smart and creative like Bill Walsh. Let’s be flexible and wise and perhaps we, too, can be better than we could ever have imagined ourselves to be.
Erlinda Anne Estrada
Note: From the table “Twelve Year Resource and Expenditure Trend, General Operating Funds” in City of Santa Clara's Proposed Capital Improvement Project Budget 2007-08
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